Aston Martin One-77 2011.pdf

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One-77

The One-77 is the ultimate expression of Aston Martin. A spectacular fusion of high-technology and time-

honoured tradition, One-77 uniquely combines radical design, exotic materials and engineering ﬂair with

the ﬁnest craftsmanship. Infused with breathtaking style, peerless quality and scintillating performance,

One-77 exists at the point where art and science meet. This exclusive book—produced only for One-77

owners—is both a small token of thanks for your part in this remarkable chapter of Aston Martin’s history,

and also a celebration of what makes the One-77 so very special. With chapters focusing on its engine,

chassis, bodywork and handcrafted build process together with a special section featuring your personal

One-77, we hope the facts and images contained within these pages serve as a fascinating reminder of the

passion and extraordinary workmanship that went into creating the greatest Aston Martin we have ever made.

Dr Ulrich Bez

Chief Executive

At the very beginning of the One-77 programme Ulrich said to me ‘Make the most irresistible Aston Martin.

Something that is pure emotion.’ Such latitude is an incredible opportunity for a design team and one I

still have to pinch myself to remind me it is real. If you look at the very ﬁrst sketch, then the ﬁnished car,

the two are so close you could almost overlay them. That is almost unheard of in the automotive industry.

It shows we have not compromised the designers’ or the engineers’ thoughts. It is as we ﬁrst intended:

a pure expression of Aston Martin. To do this we have pushed the boundaries of what an Aston Martin

can be. One-77 is the essence of what we believe our cars should be: all the qualities of Power, Beauty

and Soul perfectly distilled, then crystallised, into one very special car. One-77 has been an incredible

journey. In designing the One-77 we have developed the design language and DNA of Aston Martin.

Ideas and concepts we have explored will inﬂuence future series production cars, ensuring the One-77’s

signiﬁcance extends way beyond the here and now. One-77 has been a big part of my life for three years,

but when I see one in action it still makes the hairs on the back of my neck stand up. I hope you derive

as much pleasure simply from looking at your One-77 as I know you will from driving it.

Marek Reichman

Director of Design