LDCBrand_Guidelines_0309.pdf

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brand guidelines
logo guidelines
1
logo variations
primary logo | logo 1
alternate logo | logo 2
CORPORATE SIGNATURE
Graphic mark and logotype in vertical configuration
and centered.
minimum height: 0.5 inch
LOGOTYPE
Logotype without the graphic mark.
Use when space doesn’t allow for the graphic mark,
when reproduction quality fails at small sizes, for the
web, or if the desi gn calls for a simpler logo.
minimum height: ~0.07 inch, must be legible.
alternate logo | logo 3
HORIZONTAL LOGO
Graphic mark to the left of the logotype.
Use this option when space doesn’t allow for
the primary logo’s vertical configuration.
Ideal for placement on the left side in compositions.
minimum height: 0.375 inch
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lynda.com
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brand guidelines: logo
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03.2009
lynda.com
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logo
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3
do not
designs that do not support br and
LOGO: DO NOT
The lynda.com logo is designed for specific uses
to maintain consistency and the integrity of our
brand. Here are some examples of how not to use
the logo.
DO NOT
• add
a color other than white inside the graphic mark
• stretch or distort the graphic mark or logotype
• change the color of the logo
• change the size relationship between the logo elements
• no flopping the logo
• use negative version of the logo
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lynda.com
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brand guidelines: logo
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03.2009
lynda.com
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logo
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5
logo clear space
logo clear space for alternate logos
LOGO CLEAR SPACE
The clear space requirement is designed to
maintain the integrity of the logo. This ensures
visibility and legibility. These illustrations show
the clear space around the approved logos.
The clear space around the logo is equal to the
circle radius of the graphic mark.
No graphic elements, including patterns, photos
or colors (other than approved colors) can be
used in the clear space.
Y
x
x
X= x-height
X= x-height
Y= Circle radius
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lynda.com
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brand guidelines: logo
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03.2009
lynda.com
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logo
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do not
viol ation of logo cle ar space
CLEAR SPACE: DO NOT
The clear space requirement is designed to
maintain the integrity of the logo. This ensures
visibility and legibility. These illustrations show
violation of the clear space.
DO NOT
• use patterns in the clear space
• use off-brand colors in the clear space
• allow text inside the clear space
• use graphic elements inside the clear space
LYNDA.COM WAS CREATED
TO SHARE KNOWLEDGE.
Our
subscription-based Online Training Library
provides
our members unprecedented access to on-demand training
in all the latest software tools and creative techniques.
Lynda Weinman and her husband Bruce Heavin co-founded
lynda.com, a training company with headquarters in
Ventura, CA, in 1995.
®
lynda.com was created to
share knowledge.
Our
subscription-based Online Training Library
®
provides our members unprecedented access to on-
demand training in all the latest software tools and
creative techniques. Weinman and her husband
Bruce Heavin co-founded lynda.com, a training
company with headquarters in Ventura, CA, in 1995.
about lynda.com
lynda.com
is an award-winning provider of educational materials, including
®
Hands-On Training™ instructional books, the Online Training Library , CD- and
DVD-based video training, and events for creative designers, instructors,
students, and hobbyists.
The lynda.com Online Training Library
and CD-ROM courses include such
subjects as Photoshop, Flash, Dreamweaver, Illustrator, Office, digital
photography, Web design, digital video, and many others. lynda.com’s
all-star team of trainers and teachers provides comprehensive and unbiased
movie-based training to an international membership of tens of thousands of
subscribers. Considering the speed at which technology evolves, the Online
Training Library® is a great solution for keeping your skills current. Library
subscriptions begin as low as $25 a month, with no long-term commitment
required.
®
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lynda.com
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brand guidelines: logo
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03.2009
lynda.com
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logo
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